Where Ocean Meets Skin - Ethical, Sustainable Fashion is a Refreshing Splash of Clean, Creative Innovation
Creativity is the life blood of any successful fashion label. Designing wearable brushstrokes many shoppers salivate to buy for the individual canvas of their body - with their own unique styling take on the piece - takes an artistic mind fused with an educated hand.
In a world where fast-fashion has morphed into a monster of global destruction for both environment and living beings, supporting both the individual, artful expression of self-identity in our most powerful canvas - our body, and the steady decline of harmful environmental impact will require creativity and innovation throughout the supply chain - from textile-producing crop farming to end-of-life garment disposal.
April 21st is a day the United Nations has sponsored as World Creativity and Innovation Day. This day’s aim is to inspire and encourage people around the world to critically evaluate what is versus what could be.
At JORDYN LEAH SWIM, creativity and innovation within the churn-and-burn frenzy of the modern-day fashion industry is our every day mission, not just today on this World Creativity and Innovation recognition day.
Good on You says the following about what slow fashion is:
“Slow Fashion is an awareness and approach to fashion, which considers the processes and resources required to make clothing, particularly focusing on sustainability. It involves buying better-quality garments that will last for longer and values fair treatment of people, animals and the planet.”
The slow-fashion ethos is intrinsic to all we are and everything we do in creating, innovating, and promoting our born-in-Canada swimsuit fashions.
JORDYN LEAH SWIM was founded on the principles of creativity and innovation and in all we do - from design, to fabric sourcing, to end-of-life waste management - these principles are the guiding forces in decisions made.
Our fabric choice for our swimwear pieces is itself a new and innovative fabric product which fully biodegrades when it is discarded within three years through a chemical reaction that happens when the fabric is present in an environment like a landfill where the gasses emitted trigger the decomposition response. The rapid rate of decomposition of this innovative fabric JORDYN LEAH SWIM items are created from is quicker to decompose by a factor of at least ten compared to any other fabrics currently available.
It was also important to us that we not only made a swimwear label that was fully biodegradable at the end of life, but that we also made every item with the highest standards in quality so that it lasts and holds its shape and construction for a long time, even with frequent wear.
Alongside our work to innovate swimwear fashion pieces you can feel great about buying, we want every woman to also feel confident in wearing our designs.
That’s why we made the conscious choice early on to not do any body altering editing in any of our images. Some photos featuring our swimsuits include models, others have everyday women - our friends, sisters, mothers, and customers - and in every instance, we actively choose to honour every beautiful body and soul. Not participating in the soul-destroying false beauty standards of a photoshopped image idealization shouldn’t be an innovative practice, but it sadly is.
Where ocean meets skin…. It should be a clean splash - a synergistic and mutually inclusive life and wellness supporting exchange between self and nature.