Sustainable fashion is about more than today. It’s about changing one thing right now that reduces the impact created on the earth or its people and creatures, and then exploring the next thing that can be done to reduce that impact some more, and the next thing after that.
Being a sustainable fashion brand is about continuous improvements at every point in the entire supply chain. By no means is the complete supply chain ever perfect and we’re not pretending it is, but if we can become more conscious of opportunities where one small change at a time can build incredible momentum toward positive change, that’s what’s ultimately our goal.
We’re not in control of every part of the chain involved in getting the final products finished and ready to wear, but wherever we are in control, we actively seek the choice that holds the most good in it.